The Bollywood nowadays is driven by the successful movie franchises and Race is one of them. We all have witnessed the star power of Salman Khan after the release of the action movie "Wanted" that revived the action avatar of Salman Khan and he went on to give blockbusters like Dabangg, Sultan, Bajrangi Bhaijaan, Ek Tha Tiger, Tiger Zinda Hain etc. As we all know the festive season of Eid brings a lot of happiness, blessings, delicacies and a Salman Khan's movie which entertains the people and set the box office on fire.
Race 3 was directed by Remo D Souza and it released this Eid. It created a pre-release buzz because of its unusual star cast of Anil Kapoor, Bobby Deol, Jaqueline Fernandez, Daisy Shah and Saqib Saleem.
The movie was released with mixed reviews still it took an amazing box office opening to make 28 crores on the very first day. The movie showed a considerable jump of 15-20 percent in the next two days to bring 36 crores and 37 crores on Saturday and Sunday which helped the movie to cross the mark of 100 crores in the opening weekend itself. The numbers were huge and synonymous to the past Salman Khan movies box office collections except for Tubelight and Jai Ho.
After grossing these huge numbers the word of mouth came into play and the box office numbers started falling down in the weekdays. Seems like the movie would not be able to cross the 200 crores mark at the box office. Now the sole reason for this inconsistent performance of the movie was negative reviews and the word to mouth. There have been several movies that started low and went on to get skyrocket return on investment at the box office example Queen, Newton, Hindi Medium, Sonu ke Titu ki Sweety etc. The only factor that makes these movies work consistently at the box office for weeks is an interesting storyline and a positive word of mouth.
The box office collections of Race 3 were single-handedly driven by the star power of Salman Khan and its low expected lifetime collection is not going to affect his magnitude of stardom. He is a star who knows how to bounce back after a failure with a bang. How can we forget the phenomenal box office collections of the movie Kick that released after the moderate box office performance of the movie Jai Ho? Also last year Tubelight could not perform well at the box office but Salman Khan stood up strong with his movie Tiger Zinda Hain where he roared like a tiger at the box office. The producers are well aware of the fact that the stardom of Salman Khan is the guarantee of success at the box office. Race 3 has done a lot better business that it could have done in the absence of Salman Khan with a similar storyline. The movie did have a lot of stars in it but the only thing that attracted the people to the theatres was Salman Khan' stardom. Salman Khan has only delivered Blockbusters and a few moderately successful movies in the past 10 years that speak a lot about his level of stardom at the box office. We all call Shahrukh Khan "King Khan" but the real king of Box Office has been Salman Khan who has clearly outshined all his peer A-list Bollywood stars.
Salman Khan is currently shooting for Bharat which is going to be directed by Ali Abbas with whom Salman Khan has given the blockbusters Tiger Zind Hain and Sultan. So the lethal combination of both will definitely set the box office crazy. Also, Dabbang 3 is on the cards so, no doubt in the coming years' box office is going to sing the Salman Khan song. The stardom of Salman Khan has come up to a level that he can drive a movie based on an ordinary storyline to blockbuster, there is no actor currently who can beat him in the action genre.
Race 3 was directed by Remo D Souza and it released this Eid. It created a pre-release buzz because of its unusual star cast of Anil Kapoor, Bobby Deol, Jaqueline Fernandez, Daisy Shah and Saqib Saleem.
The movie was released with mixed reviews still it took an amazing box office opening to make 28 crores on the very first day. The movie showed a considerable jump of 15-20 percent in the next two days to bring 36 crores and 37 crores on Saturday and Sunday which helped the movie to cross the mark of 100 crores in the opening weekend itself. The numbers were huge and synonymous to the past Salman Khan movies box office collections except for Tubelight and Jai Ho.
After grossing these huge numbers the word of mouth came into play and the box office numbers started falling down in the weekdays. Seems like the movie would not be able to cross the 200 crores mark at the box office. Now the sole reason for this inconsistent performance of the movie was negative reviews and the word to mouth. There have been several movies that started low and went on to get skyrocket return on investment at the box office example Queen, Newton, Hindi Medium, Sonu ke Titu ki Sweety etc. The only factor that makes these movies work consistently at the box office for weeks is an interesting storyline and a positive word of mouth.
The box office collections of Race 3 were single-handedly driven by the star power of Salman Khan and its low expected lifetime collection is not going to affect his magnitude of stardom. He is a star who knows how to bounce back after a failure with a bang. How can we forget the phenomenal box office collections of the movie Kick that released after the moderate box office performance of the movie Jai Ho? Also last year Tubelight could not perform well at the box office but Salman Khan stood up strong with his movie Tiger Zinda Hain where he roared like a tiger at the box office. The producers are well aware of the fact that the stardom of Salman Khan is the guarantee of success at the box office. Race 3 has done a lot better business that it could have done in the absence of Salman Khan with a similar storyline. The movie did have a lot of stars in it but the only thing that attracted the people to the theatres was Salman Khan' stardom. Salman Khan has only delivered Blockbusters and a few moderately successful movies in the past 10 years that speak a lot about his level of stardom at the box office. We all call Shahrukh Khan "King Khan" but the real king of Box Office has been Salman Khan who has clearly outshined all his peer A-list Bollywood stars.
Salman Khan is currently shooting for Bharat which is going to be directed by Ali Abbas with whom Salman Khan has given the blockbusters Tiger Zind Hain and Sultan. So the lethal combination of both will definitely set the box office crazy. Also, Dabbang 3 is on the cards so, no doubt in the coming years' box office is going to sing the Salman Khan song. The stardom of Salman Khan has come up to a level that he can drive a movie based on an ordinary storyline to blockbuster, there is no actor currently who can beat him in the action genre.
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